Items where Author is "Kurniasari, Florentina"

Maretta, Angelia and Purnamaningsih, Purnamaningsih and Kurniasari, Florentina (2023) The Effect of Sponsor-Event Congruence on Sponsor Credibility, Attitude toward the Sponsor, and Purchase Intention: A Study of Implora Brand. Journal of Economics, Management and Trade, 29 (7). pp. 1-10. ISSN 2456-9216